Challenge:

Tebogo, a determined business owner, envisioned a revolutionary video editing software.His goal was ambitious - to expand the user base and generate substantial revenue through subscriptions.

However, the challenge was real: limited awareness among the target audience.

Solution:

Embracing excellence, Tebogo embarked on a comprehensive strategy using Avril Fortuin's Concept Review Services. Together, they reviewed and fine-tuned the software concept, aligning it with the customer journey.

Having a business coach optimised Tebogo's sales and marketing funnels, creating a seamless experience for potential users at every stage.

Results:

A well-defined customer journey and an optimised sales process significantly accelerated lead generation and customer conversions.

In just six months, Tebogo's website traffic surged, impressively.

Conclusion:

By adopting the correct strategies used from the Business Concept Review, Tebogo is achieving remarkable growth and industry recognition is now within his reach.