2 Hours of Video Lessons
15 Worksheets
10 Downloadable Items
Certificate of Completion
Engage with yourself - your values, passions, and strengths to define who you are.
Create a brand message you will need for your brand story, sales & marketing activities.
Identify practical ways to sharpen your brand.
Clarify your message for it to be unique and make sense to your target audience.
Take back control of your public image by using the right tools to create brand consistency and credibility.
Choose social media platforms and how to create brand consistency.
I have over 20 years of experience in Entrepreneurship and have trained more than2500 students to monetise their business idea successfully.
This is exactly what will be covered in this course.
Module 1: Introduction & Getting Started Branding You
You are in control of your brand if you choose to be. As part of establishing your brand, you must take time to define yourself. Once you define yourself, present this definition to the public. It is a process to cultivate your image and take control of your brand carefully.
Module 2: Defining Yourself (Part I)
You are in control of your brand if you choose to be. As part of establishing your brand, you must take time to define yourself. Once you define yourself, present this definition to the public. It is a process to cultivate your image and take control of your brand carefully.
Module 3: Defining Yourself (Part II)
To define yourself, you need to know yourself. Identifying your core values, passions, and strengths will help you realise what you need to communicate with your brand. Once you understand what you have to offer, it will be possible to create a brand image that is both honest and positive. Defining yourself will allow others to see who you are clearly.
Module 4: Controlling and Developing Your Image
Use the 3Cs to give your brand clarity, consistency and the commitments it needs. This way, you position your business to control and develop your brand and your image. Once you commit to the three Cs, it will be easier to continue developing your brand. It's a process.
Module 5: Personal and Professional Influences
Most entrepreneurs have a personal and business Facebook Page. We are constantly presenting our brand to other people on these pages. You must be able to integrate them successfully and use your brand to further your personal and professional life.
Module 6: Sharpening Your Brand
The internet provides different ways you can sharpen your brand. Having brand colours and a logo is not enough. You will need to use various tools to show transparency and authenticity in your communication to attract people to you and your brand. Explore blogging to share ideas and influence others.
